Discounts Must Align to Risks

To be perfectly clear, this blog is not sanctioned by, endorsed by, or even remotely associated with Oxford University Press, my fantastic employer. What I say here is my opinion and my opinion alone.

In my inaugural post, Why Ebooks Must Fail, I promised to follow up by exploring a variety of business models I believe could work in the long run for publishers of all sizes and shapes. This is the first part of a 3-part series in which I propose changes and new initiatives for ebooks that, I believe, will help ensure that ebooks don’t fail.
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