Aaron Pressman
on Aug 3rd, 2009
@ 6:23 am: 

I think you may be off-base here on your assessment of what Amazon is up to by not including results for dead tree versions of books when you search the KINDLE STORE either from a Kindle or the Kindle section of Amazon’s web site. Originally, Amazon did display print versions available on the Kindle pages for books. From the point of view of customers, there’s both a good and a bad reason explaining why Amazon changed the layout and neither is really about losing sales. Amazon is not in business to forgo any sales. They constantly change and tweak everything on their web site to maximize sales.

First, the positive. Almost always when I’m on my Kindle and I want a new book, I want a Kindle ebook to start reading. I don’t want search results showing me non-Kindle books because I’m looking for something to read on my Kindle. It’s actually annoying to click through to a search result that isn’t available on the Kindle. When I’m on Amazon’s web site and I go to the trouble of limiting my searching to “Kindle books,” I REALLY only want a Kindle book. In a minority of cases, when I’m looking for a specific book, it’s trivial to broaden the search by clicking on the “any department” line.

I think there is also a nefarious rationale for why they changed the policy. Amazon has been creeping up the prices of ebooks and frequently displaying a made-up “digital” list price. With some older books, they’ve actually priced the ebook edition above the price of available paperbacks. By “hiding” the prices of those competing, dead tree editions, Amazon is hiding information about relative pricing and doing a disservice to its customers. This is tilting a sale towards digital and away from print but only in cases where there’s a Kindle edition available. It’s not forgoing a sale completely, as you suggest.

You final point about the coming wave of competitors is right on. I think the growing and, hopefully, heated competition will improve things for us customers.

[Reply]

Scott
on Aug 3rd, 2009
@ 12:20 pm: 

Great post. I too have noticed the absence of other versions on the Kindle side of the Amazon store. I wonder if it is an attempt to show publishers/authors that if a book is not in Kindle edition then it won’t be seen (and therefore won’t be purchased) by a growing set of consumers. While some consumers (those who know exactly what book they want) will then search and buy on the print side of Amazon or search for the book elsewhere, others may simply find an alternative book in the Kindle format.

[Reply]

Anthony S. Policastro
on Aug 10th, 2009
@ 12:34 pm: 

I would have to agree with Evan’s assessment of Amazon. Now wouldn’t it be nice when you searched for a book on your Kindle and it said not available in Kindle format you could order the print edition right from you Kindle and have it delivered anywhere you want?

Because of the small and slower access to the Kindle catalog on a Kindle, I would keep the catalog with Kindle books only. But, if the book was not in the Kindle format I would have just those books presented as print books and be able to purchase it from the Kindle.

[Reply]

Dan Holloway
on Jul 20th, 2009
@ 3:51 am: 

I’ve come across this topic a lot in the past week. It seems that whilst the e-book is in its relative infancy we have a chance to get things sorted out properly so as to avoid falling into the endless problems that beset paper book pricing. Of course, there’s a problem, because “sort out” will instantly smack of cartels and price-fixing like the ludicrously protectionist Net Book Agreement. In fact, therefore, the only thing that can really sort the issue out is the market.

And what that means is that we have to debate lots, and try lots, and see what readers respond to. Thsi is the one thing that’s missing in this whole debate – a real focus on readers – on what they want and how they behave. I think the people who really engage with readers in the bottom-up market of e-culture are the ones who will succeed quicker.

To throw my opinion in as a writer – I give e-books of my novels away for free, and I always will. I am thoroughly committed to the 1,000 true fans model, and am also committed to my readers. I want as many people as possible to read my work. And I genuinely believe that if they read it and like it, enough will buy the paper book to help me earn a living – eventually. And if they don’t like it enough to buy the paperbook – at least I gave them the chance to find out before they spent their cash on something they really do want – which has to be good for them (and as a writer, my first thought is always for my readers), and for me, because I haven’t hacked someone of by getting them to shell out for something they then don’t enjoy. Win-win.

There is currently a lot of fear in the industry about e-books being free. I am at a loss to think of any reason other than the good old protectionism at which the industry is so good (always done in the name of the author, ironically – listen up, I don’t WANT someone fighting my battles; I’m gnarly enough to stand up for myself, thank you). If free books are no good, people won’t come back – so established authors have nothing to fear. If they are better than the works of establihed authors, then those authors don’t deserve their slice of the pie.

Thank you, Evan, for another very informative contribution to such an important debate. My blog on the matter is at: http://agnieszkasshoes.blogspot.com/2009/07/free-is-not-four-letter-word.html I will watch the discussion here with interest.

Very best
Dan
http://www.danholloway.wordpress.com

[Reply]

Karen Syed @ Echelon Press
on Jul 20th, 2009
@ 6:00 am: 

The solution here is to understand that each business works on its own model and there will never be a solution to the problem that fits every publisher or retailer.

Amazon can work on a loss with their eBooks because it makes up it’s lost revenue in big ticket items like computers, cameras, other electronics, etc. They don’t bottom line those items, because they are tangible.

There is no middle ground when you have different publishing houses with different needs and requirements.

The eBooks I sell at http://echelonpress.com average $6.00 and they are every bit as good as the best sellers, in some case, I think better. That price works for us and we make money. But we don’t have the overhead that a much larger publisher might have.

It is difficult for anyone who does run a business to understand a businesses needs.

As for the demand. People also need to realize that there is a 90% chance that if a reader buys an eBook they never intended to buy the hardback so there is actually an increase in revenue, not a loss.

Karen Syed
http://klsyed.com

[Reply]

Phil
on Jul 20th, 2009
@ 8:48 am: 

You’re reading your Amazon/Kindle publisher contract incorrectly, Evan. They are paying publishers on net, not list. The contract I’ve seen is 35% of net, or $3.50/sale. Even though the publisher is not incurring PPB, inventory and warehousing costs, none can survive on $3.50/Kindle copy sold.

[Reply]

Aaron Pressman
on Jul 20th, 2009
@ 10:21 am: 

Phil – that’s the self-publishing term sheet. Major publishers are not selling to Amazon on those terms. They are collecting a fixed percentage of the retail list price they themselves set, and it’s been reported that it varies but is usually around 50% of the retail list price. That means on many $9.99 Kindle ebooks, Amazon is paying out more to publishers than it collects from the customer.

[Reply]

Jussi K
on Jul 20th, 2009
@ 12:20 pm: 

This is a bit of a waste of time, isn’t it? Everyone with an eye to the future understands that all e-books will be pirated and distributed for zero dollars. Even if you set the price to 99 cents or whatever you are WISHING for.

Meanwhile, all the 5-to-10 dollar pricing strategies are just a marketing opportunity for the not-big and not-published writers and/or publishers to have their share of the limelight.

[Reply]

The Sourcebooks experiment with Bran Hambric: publishers in the early “establishment” stage of ebook adoption - The Shatzkin Files
on Jul 20th, 2009
@ 7:57 pm: 

[...] Evan Schnittman makes the point that holding back the ebook has consequences. It dilutes the impact of the publisher’s marketing efforts. It could encourage piracy. Evan’s solution is an introductory promotional price that is raised when initial demand has ebbed and he has a notion (which I don’t quite understand) of how publishers can get retailers to collaborate on that. I don’t think that’s the answer. First of all: it strikes me as backwards. The ebook price should be a dollar more than the print book for the 3 weeks or so before the print book comes out when an ebook could be available. Then it should be the same as the print book for the first couple of months so that it doesn’t disturb the bestseller list possibilities. Then it should drop sharply to reflect the lower cost (to publisher and retailer) of providing ebooks. [...]

Dear Author: Romance Novel Reviews, Industry News, and Commentary » Blog Archive » Link Round Up Tuesday
on Jul 21st, 2009
@ 7:57 am: 

[...] Schnittman of Oxford University Press disagrees with the delayed [...]

Creating experiences out of content | Digital Business
on Jan 5th, 2010
@ 3:11 pm: 

[...] being generated in the publishing sector continues to build when it comes to the pricing of ebooks (Evan Schnittman’s post in July) and digital rights management (DRM) where the publishing sector is seeking to [...]

Mike Shatzkin
on Jun 21st, 2009
@ 9:52 am: 

I like the thinking here, but I will pick a couple of nits.

1. Going to a licensing model does not necessarily require that an advance be paid on “royalties.” In fact, more and more publishers are trying to do “no advance” deals with authors so I think we’ll also see more “no advance” deals with rights. So whatever the problems with the rights paradigm in the retailer space, the requirement for an advance doesn’t have to be the thing which knocks it out.

2. The problem with your “net pricing” idea, I think, is that it doesn’t account for the fact that, in the digital download world, eventually most publishers WILL sell direct to end users even if they didn’t in the past. And they will sell at some price, which will be, de facto, the publisher’s retail price. This is already happening, of course, and Amazon has apparently raised the point with some publishers that their “discount” is meant to be off the publisher’s price, and if the publisher is selling for less on their web site, their discount should be based on the lower price.

That’s why I have advocated cutting the DISCOUNTS to intermediaries and have the publisher continue to sell at “full retail” (except for special promotional offers, bundles, etc) Seems like that would give us a cleaner playing field, if not a more level one.

This is all still in the stage of getting more complicated, not simpler.

[Reply]

Mike Shatzkin
on Jun 4th, 2009
@ 10:00 am: 

Evan, this is a great post and a great explanation of how the tech works. In that way, at least, better than mine today on the same subject. I am going to write a comment on my blog telling people they should look at this post.

[Reply]

jc
on Jun 4th, 2009
@ 12:47 pm: 

Great post. I think this will be a fantastic move in the right direction. In fact, I may reign in my Kindle book purchase until I get to evaluate the Google solution. As much as I like the Kindle and the reading and buying experience it offers me, the way it tethers me to one device (Amazon’s) and one retailer (Amazon) unsettles me. Google’s platform will undoubtedly be more open than that.

[Reply]

Evan Reply:
June 4th, 2009 at 1:09 pm

While I understand your sentiment – I am not sure that sitting and not buying ebooks for a device you have made an investment is the way to go. There is a long path ahead for Google Editions and by the time you are ready to upgrade your Kindle, this world will have changed 20 more times… so keep buying and reading and let the market come to you.

[Reply]

Roger Sperberg
on Jun 5th, 2009
@ 8:09 am: 

I’m just wondering … What device would not have a browser based on webkit or gecko? (Or to which a port could not be made?)

So, disregarding cellphones with screens smaller than the iPhone (and possibly too-limited OSes), I’d expect Google Gears and Google Editions to run on any handheld device used for reading, even those like Cybook, Cool-er and Be Book, which lack not only 3G but also WiFi and Bluetooth.

The Kindle OS is Linux underneath and readily hacked, so people will definitely be reading Google Editions on a Kindle, even if non-officially.

The instantaneity of access when interest in a book is roused does indeed generate warm thoughts about the goodness of e-books, Kindle and Amazon. We always speak of Apple’s success in its interface and how it didn’t stop until it made it easy to buy, listen to and navigate your collection of music. Amazon’s device-to-store interface is not in the same class, but Kindle’s success rests chiefly in how minimal the effort is that one must make to buy a book. (Including, of course, the effort to overcome paying uncomfortably high prices; also tackled successfully by Apple.)

[Reply]

Google Enters the Ebook Market | Dear Author: Romance Novel Reviews, Industry News, and Commentary
on Jun 7th, 2009
@ 3:00 am: 

[...] or the life of the computer I used to authenticate the ebook reading software). Google stretches the concept of ownership of ebooks even thinner with its upcoming Google [...]

Cloud Publishing: O que o Google Faria se Fosse uma Editora? | PONTOLIT
on Jun 9th, 2009
@ 4:40 pm: 

[...] este ano, no mercado de venda de livros digitais. Com o lançamento do Google Editions (este é o nome previsto da iniciativa), é bem provável que tenhamos que repensar tanto o conceito de ebooks quanto o de [...]

Karen Carter
on Jun 21st, 2009
@ 8:16 pm: 

Evan, I learned a great deal from this post and link to it in a lengthy article on e-books. I’d appreciate it if (in your spare time, of course) you’d read E-Books: Where Literature and Technology Meet on The Know Something Project (http://www.knowsomethingproject.com) and let me know what you think of it. Thanks so much!

Karen Carter
Denver CO

[Reply]

Carmen
on Oct 23rd, 2009
@ 6:20 pm: 

Es ist eine Sache, ein Buch über einen Computer oder Laptop zu lesen, aber eine ganz andere Erfahrung Bücher zu lesen auf einem Kindle. Der logische nächste Schritt wird die Entwicklung der e-ink/e-book Geräte, die Google Gears und das Google-Content-Editionen. Ich würde mich nicht wundern, wenn Mitteilungen nicht zum Vorschein gekommen …

[Reply]

Bonjour, je m’appelle… « teXtes
on Feb 12th, 2010
@ 11:22 pm: 

[...] Il est prévu que les sites de leurs membres vont travailler en partenariat avec Google, dans le cadre du programme Google Editions, ce qui leur permettra de vendre des livres numériques “on the cloud“. [...]

Shipping Online
on Jan 14th, 2010
@ 7:31 pm: 

I believe one of the main reasons that publishers don’t want there content test to speech enabled, is due to the fact that more then likely they will end up online as torrents. Freely downloadable by everyone on the net. Its a shame piracy stops dis advantaged people from using certen types of technology!

[Reply]

Dual Screen eInk, LCD netbook based on Android? | Netbook Reviews - Netbook Review Blog
on May 21st, 2009
@ 2:58 am: 

[...] browsing through the web, we came across this article describing the iPhone vs. Kindle battle in the universities. The Apple iPhone/iPod and Amazon’s Kindle are not exactly neck to neck in the ebook reader [...]