http://www.blackplasticglasses.com Musings on Publishing and life in the Digital Age by Evan Schnittman Fri, 13 Jan 2012 15:07:20 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.blackplasticglasses.com/2011/08/01/the-day-digital-died/ http://www.blackplasticglasses.com/2011/08/01/the-day-digital-died/#comments Mon, 01 Aug 2011 14:12:31 +0000 Evan http://www.blackplasticglasses.com/?p=605 Things started innocently enough – the usual suspects began to chime in (I am shamelessly unable NOT to talk in a group). As I spoke I began to feel a strong sense of familiarity. And that feeling grew and grew as the conversation rolled forward until I felt I was having a deja vu on steroids moment. It dawned on me that I was in the exact same discussion about the exact same conference in the...]]> http://www.blackplasticglasses.com/2011/08/01/the-day-digital-died/feed/ 5 http://www.blackplasticglasses.com/2010/03/23/digital-reading/ http://www.blackplasticglasses.com/2010/03/23/digital-reading/#comments Tue, 23 Mar 2010 11:15:02 +0000 Evan http://www.blackplasticglasses.com/?p=445 This was brilliantly summarized in 2003 by Niko Pfund, OUP’s VP of Academic and Trade Publishing, when he referred to this kind of reading as “extractive, as opposed to immersive.” Extractive reading is an extension of search – its primarily purpose is to “extract” information from searched databases. Extractive reading is easily done...]]> http://www.blackplasticglasses.com/2010/03/23/digital-reading/feed/ 5 http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/ http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/#comments Mon, 15 Mar 2010 16:03:06 +0000 Evan http://www.blackplasticglasses.com/?p=415 Hearst and Jane Friedman of Open Road Integrated Media at the Publishing Business Expo. We spent an hour talking about the impact of digital on the book and magazine industries and both Cathie and Jane were immensely impressive. To open our session entitled Reinventing Today's Publishing Company, Cathie and Jane each spent 10 minutes in their opening remarks. Jane presented the 4-layered “cake” that is the structure of Open Road, and Cathie played a video and followed it up with an overview of the goal behind the massive effort that will...]]> http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/feed/ 4