The Powerlessness of Print Advertising

I recently had the pleasure of interviewing two of the most influential forces in publishing today: Cathie Black of Hearst and Jane Friedman of Open Road Integrated Media at the Publishing Business Expo. We spent an hour talking about the impact of digital on the book and magazine industries and both Cathie and Jane were immensely impressive. To open our session entitled Reinventing Today’s Publishing Company, Cathie and Jane each spent 10 minutes in their opening remarks. Jane presented the 4-layered “cake” that is the structure of Open Road, and Cathie played a video and followed it up with an overview of the goal behind the massive effort that will roll out behind the campaign entitled “Magazines, The Power of Print.”

After she played the video Cathie said  “We don’t have a print problem in magazine publishing, we have an advertising problem.” I couldn’t agree more.

Read the rest of this entry »

Tags: , , , , , , , , , , , , , , , , , , , , , ,

I’m Coming Back!

Watch this space in early March for my return to blogging.

I am taking suggestions here for topics you want to see me cover. I will be checking the comments section daily and take on all serious ideas.

See you all soon!

Reblog this post [with Zemanta]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Hiatus…

So where have I been? Why is this blog suddenly so quiet? Did I lose my glasses?

I have been getting a lot of questions of late about the sudden silence on the blog front so I thought I would take a moment and explain what is going on here for those who may care. Read the rest of this entry »

TAGS: None

Best of…

While I am finishing up the next piece for this blog, I thought it might be a good time to do a “best of my blogging” redux. By a “good time” I of course mean “I am not ready to post again and shouldn’t go more than 7 days between posts.” That said, I hope you enjoy some of the fruits of past labors: Read the rest of this entry »

Tags: , , , , , , , , , , , ,

Generation On-Demand

Generation On-Demand is the second of a 3-part series.  The first installment,  Disruption, explored my personal content consumption over the years and ended with the observation that everything that I used to enjoy had now seen a dramatic reduction in consumption. I ended the piece with the question “So if I am not purchasing as many new books and I don’t buy as much new music and I don’t really watch TV and I only watch movies when I want to in my own home, what the hell am I doing with all the time I must have on my hands?” I will now try to answer that question.
Read the rest of this entry »

Tags: , , , , , , , , , , , , , , , ,

© 2009 Black Plastic Glasses. All Rights Reserved.

This blog is powered by Wordpress and a guitar player's Blues Licks website.