http://www.blackplasticglasses.com Musings on Publishing and life in the Digital Age by Evan Schnittman Fri, 13 Jan 2012 15:07:20 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.blackplasticglasses.com/2010/07/07/ch-ch-changes/ http://www.blackplasticglasses.com/2010/07/07/ch-ch-changes/#comments Wed, 07 Jul 2010 14:06:11 +0000 Evan http://www.blackplasticglasses.com/?p=482 http://www.blackplasticglasses.com/2010/07/07/ch-ch-changes/feed/ 0 http://www.blackplasticglasses.com/2010/05/05/ipad-digital-learning/ http://www.blackplasticglasses.com/2010/05/05/ipad-digital-learning/#comments Wed, 05 May 2010 10:46:40 +0000 Evan http://www.blackplasticglasses.com/?p=464 In my last post, What's Next in Digital Reading I explored my notion that there are three kinds of reading; extractive: immersive, and pedagogic. Extractive reading works in digital form as finding and extracting data and information is optimized by the power of digital. Immersive reading struggled to flourish in digital form until the e-ink screen went mainstream with the release of the Kindle. Pedagogic reading, the kind done when learning from a textbook, has yet to take hold as there hasn’t been a device and/or business model for delivering lesson-based reading that has gained any traction. However, this is all about to change dramatically because of the iPad. The iPad has been the...]]> http://www.blackplasticglasses.com/2010/05/05/ipad-digital-learning/feed/ 10 http://www.blackplasticglasses.com/2010/03/23/digital-reading/ http://www.blackplasticglasses.com/2010/03/23/digital-reading/#comments Tue, 23 Mar 2010 11:15:02 +0000 Evan http://www.blackplasticglasses.com/?p=445 This was brilliantly summarized in 2003 by Niko Pfund, OUP’s VP of Academic and Trade Publishing, when he referred to this kind of reading as “extractive, as opposed to immersive.” Extractive reading is an extension of search – its primarily purpose is to “extract” information from searched databases. Extractive reading is easily done...]]> http://www.blackplasticglasses.com/2010/03/23/digital-reading/feed/ 5 http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/ http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/#comments Mon, 15 Mar 2010 16:03:06 +0000 Evan http://www.blackplasticglasses.com/?p=415 Hearst and Jane Friedman of Open Road Integrated Media at the Publishing Business Expo. We spent an hour talking about the impact of digital on the book and magazine industries and both Cathie and Jane were immensely impressive. To open our session entitled Reinventing Today's Publishing Company, Cathie and Jane each spent 10 minutes in their opening remarks. Jane presented the 4-layered “cake” that is the structure of Open Road, and Cathie played a video and followed it up with an overview of the goal behind the massive effort that will...]]> http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/feed/ 4 http://www.blackplasticglasses.com/2010/02/18/im-coming-back/ http://www.blackplasticglasses.com/2010/02/18/im-coming-back/#comments Thu, 18 Feb 2010 07:36:48 +0000 Evan http://www.blackplasticglasses.com/2010/02/18/im-coming-back/ ]]> http://www.blackplasticglasses.com/2010/02/18/im-coming-back/feed/ 3 http://www.blackplasticglasses.com/2009/10/24/hiatus/ http://www.blackplasticglasses.com/2009/10/24/hiatus/#comments Sat, 24 Oct 2009 13:03:53 +0000 Evan http://www.blackplasticglasses.com/?p=395 There are a few factors at play that have contributed to the lack of blog entries. First and foremost is my job. OUP has an April 1 to March 31 fiscal year and therefore I tend to spend the first 6 months thinking and working on blue sky issues. Blogging comes much more naturally and easily as I have the time to think and write. The second...]]> http://www.blackplasticglasses.com/2009/10/24/hiatus/feed/ 3 http://www.blackplasticglasses.com/2009/06/11/best-evan-schnittman-blog/ http://www.blackplasticglasses.com/2009/06/11/best-evan-schnittman-blog/#comments Thu, 11 Jun 2009 12:31:28 +0000 Evan http://www.blackplasticglasses.com/?p=330 The following are what I consider the top 5 posts I have done on BlackPlastcGlass and OUPblog.

• Number 5, on my list of top posts, was done for OUP's OUPblog: Do I Believe In Ebooks? Part one and Part Two . This series posited that the key to the ebook reader device market will...]]> http://www.blackplasticglasses.com/2009/06/11/best-evan-schnittman-blog/feed/ 0 http://www.blackplasticglasses.com/2009/05/06/generation-on-demand/ http://www.blackplasticglasses.com/2009/05/06/generation-on-demand/#comments Wed, 06 May 2009 09:52:20 +0000 Evan http://www.blackplasticglasses.com/?p=173 Disruption, explored my personal content consumption over the years and ended with the observation that everything that I used to enjoy had now seen a dramatic reduction in consumption. I ended the piece with the question “So if I am not purchasing as many new books and I don’t buy as much new music and I don’t really watch TV and I only watch movies when I want to in my own home, what the hell am I doing with all the time I must have on my hands?" I will now try to answer that question. I was interviewed the other day Adam Penenberg,...]]> http://www.blackplasticglasses.com/2009/05/06/generation-on-demand/feed/ 3