Mike Shatzkin
on Mar 15th, 2010
@ 12:38 pm: 

Brian O’Leary (who knows magazines the way you and I know books) wrote a great post on his blog about how the mags have built these huge and costly rate bases so that they’re getting killed on their print fulfillment at the same time the ad market tanked. Unfortunately for them, print advertising is a form of “broadcast media” that isn’t particularly “careful” about whom it hits (unlike a targeted Google message) and brooks almost no “response” (as in click-thru.) So magazine publishers committed themselves to selling print ads just ahead of watching the business really tank.

I think the poor magazine publishers have already bought a lifetime supply of lemons. You’re right that lemonade won’t sell as Diet Coke, beer, or Pinoit Noir, but I’m afraid they don’t have a lot of choice.

Glad Black Plastic Glasses is back in the saddle and proud to be delivering the first comment of the new era.

[Reply]

Jay Huldeen
on Feb 20th, 2010
@ 12:44 am: 

Gooooogle: what happens when they ‘own’ digital copies of all non-copyrighted books? (or is it all books everywhere that they are trying to grab?) Will the world end? Or will mankind just continue to get stupider, once the original copies have been disposed of and there’s no way to tell what they’ve altered in the digital version?

For example, will 1984’s Winston Smith character one day become a kindly rescuer of lab rats liberated by animal rights activists, whose passion for maltreated rodents is assisted by a certain benevolent Internet company’s search engine features, which allows him to organize the movement much more quickly than if he’d had to rely on word of mouth or even yesterday’s electronic mass media?

Maybe more to your liking: what happens to your business and the business of other actual publishers with a history of making stuff out of paper, ink and leather once Goooooogle digitizes it all? I know there’s not much backlist market, (but then why is Gooooogle so hot to acquire this stuff?!?), but are there implications for the publishing business?

Looking forward to your soon return! Please include some morsels of your travels to exotic and faraway places, whatever you write about. It’s like adding a little garlic pepper sauce to your soup.

[Reply]

Jay Huldeen
on Feb 20th, 2010
@ 9:10 am: 

Evan,

I may be paranoid, but I am no Luddite (obviously). Still, it is disconcerting to see the paradigm shifting so rapidly. I — fear is not the right word — dislike is probably better — that a couple of college geeks who were essentially just bright code-monkeys have figured out, with their Boolean strings and webcrawlers, how to ride on the backs of the thousands of database administrators who built the web — database administrators who are basically people who build electronic library shelves. That’s not bad in itself, but now Gooooogle has transmogrified from this mildly annoying but harmless spinster librarian into a bald guy in an expensive but tasteless suit stroking a purring Angora cat on his lap as he plots world domination from his bunker. (Probably now they’ll publish all my personal information, once their bots find this post.) (Oh wait, they already have, and I didn’t get a dime for it.)

As for Apple, all I have to say is: http://www.cracked.com/article_18377_5-reasons-you-should-be-scared-apple.html

Looking forward to your thoughts on the real threats to publishing, and to news of the current state of Mexico City street tacos, and perhaps some descriptions of authentic curry from Bangalore, or figgy pudding from Warwickshire.

Also, and meaning no disrespect, but what is a ‘publishing ecosystem’ exactly? And where does OUP fit into that? Are you part of the canopy, perhaps?

Jay

[Reply]

Dan Holloway
on Jul 20th, 2009
@ 3:51 am: 

I’ve come across this topic a lot in the past week. It seems that whilst the e-book is in its relative infancy we have a chance to get things sorted out properly so as to avoid falling into the endless problems that beset paper book pricing. Of course, there’s a problem, because “sort out” will instantly smack of cartels and price-fixing like the ludicrously protectionist Net Book Agreement. In fact, therefore, the only thing that can really sort the issue out is the market.

And what that means is that we have to debate lots, and try lots, and see what readers respond to. Thsi is the one thing that’s missing in this whole debate – a real focus on readers – on what they want and how they behave. I think the people who really engage with readers in the bottom-up market of e-culture are the ones who will succeed quicker.

To throw my opinion in as a writer – I give e-books of my novels away for free, and I always will. I am thoroughly committed to the 1,000 true fans model, and am also committed to my readers. I want as many people as possible to read my work. And I genuinely believe that if they read it and like it, enough will buy the paper book to help me earn a living – eventually. And if they don’t like it enough to buy the paperbook – at least I gave them the chance to find out before they spent their cash on something they really do want – which has to be good for them (and as a writer, my first thought is always for my readers), and for me, because I haven’t hacked someone of by getting them to shell out for something they then don’t enjoy. Win-win.

There is currently a lot of fear in the industry about e-books being free. I am at a loss to think of any reason other than the good old protectionism at which the industry is so good (always done in the name of the author, ironically – listen up, I don’t WANT someone fighting my battles; I’m gnarly enough to stand up for myself, thank you). If free books are no good, people won’t come back – so established authors have nothing to fear. If they are better than the works of establihed authors, then those authors don’t deserve their slice of the pie.

Thank you, Evan, for another very informative contribution to such an important debate. My blog on the matter is at: http://agnieszkasshoes.blogspot.com/2009/07/free-is-not-four-letter-word.html I will watch the discussion here with interest.

Very best
Dan
http://www.danholloway.wordpress.com

[Reply]

Karen Syed @ Echelon Press
on Jul 20th, 2009
@ 6:00 am: 

The solution here is to understand that each business works on its own model and there will never be a solution to the problem that fits every publisher or retailer.

Amazon can work on a loss with their eBooks because it makes up it’s lost revenue in big ticket items like computers, cameras, other electronics, etc. They don’t bottom line those items, because they are tangible.

There is no middle ground when you have different publishing houses with different needs and requirements.

The eBooks I sell at http://echelonpress.com average $6.00 and they are every bit as good as the best sellers, in some case, I think better. That price works for us and we make money. But we don’t have the overhead that a much larger publisher might have.

It is difficult for anyone who does run a business to understand a businesses needs.

As for the demand. People also need to realize that there is a 90% chance that if a reader buys an eBook they never intended to buy the hardback so there is actually an increase in revenue, not a loss.

Karen Syed
http://klsyed.com

[Reply]

Phil
on Jul 20th, 2009
@ 8:48 am: 

You’re reading your Amazon/Kindle publisher contract incorrectly, Evan. They are paying publishers on net, not list. The contract I’ve seen is 35% of net, or $3.50/sale. Even though the publisher is not incurring PPB, inventory and warehousing costs, none can survive on $3.50/Kindle copy sold.

[Reply]

Aaron Pressman
on Jul 20th, 2009
@ 10:21 am: 

Phil – that’s the self-publishing term sheet. Major publishers are not selling to Amazon on those terms. They are collecting a fixed percentage of the retail list price they themselves set, and it’s been reported that it varies but is usually around 50% of the retail list price. That means on many $9.99 Kindle ebooks, Amazon is paying out more to publishers than it collects from the customer.

[Reply]

Jussi K
on Jul 20th, 2009
@ 12:20 pm: 

This is a bit of a waste of time, isn’t it? Everyone with an eye to the future understands that all e-books will be pirated and distributed for zero dollars. Even if you set the price to 99 cents or whatever you are WISHING for.

Meanwhile, all the 5-to-10 dollar pricing strategies are just a marketing opportunity for the not-big and not-published writers and/or publishers to have their share of the limelight.

[Reply]

The Sourcebooks experiment with Bran Hambric: publishers in the early “establishment” stage of ebook adoption - The Shatzkin Files
on Jul 20th, 2009
@ 7:57 pm: 

[...] Evan Schnittman makes the point that holding back the ebook has consequences. It dilutes the impact of the publisher’s marketing efforts. It could encourage piracy. Evan’s solution is an introductory promotional price that is raised when initial demand has ebbed and he has a notion (which I don’t quite understand) of how publishers can get retailers to collaborate on that. I don’t think that’s the answer. First of all: it strikes me as backwards. The ebook price should be a dollar more than the print book for the 3 weeks or so before the print book comes out when an ebook could be available. Then it should be the same as the print book for the first couple of months so that it doesn’t disturb the bestseller list possibilities. Then it should drop sharply to reflect the lower cost (to publisher and retailer) of providing ebooks. [...]

Dear Author: Romance Novel Reviews, Industry News, and Commentary » Blog Archive » Link Round Up Tuesday
on Jul 21st, 2009
@ 7:57 am: 

[...] Schnittman of Oxford University Press disagrees with the delayed [...]

Creating experiences out of content | Digital Business
on Jan 5th, 2010
@ 3:11 pm: 

[...] being generated in the publishing sector continues to build when it comes to the pricing of ebooks (Evan Schnittman’s post in July) and digital rights management (DRM) where the publishing sector is seeking to [...]

Mike Shatzkin
on Jun 4th, 2009
@ 10:00 am: 

Evan, this is a great post and a great explanation of how the tech works. In that way, at least, better than mine today on the same subject. I am going to write a comment on my blog telling people they should look at this post.

[Reply]

jc
on Jun 4th, 2009
@ 12:47 pm: 

Great post. I think this will be a fantastic move in the right direction. In fact, I may reign in my Kindle book purchase until I get to evaluate the Google solution. As much as I like the Kindle and the reading and buying experience it offers me, the way it tethers me to one device (Amazon’s) and one retailer (Amazon) unsettles me. Google’s platform will undoubtedly be more open than that.

[Reply]

Evan Reply:
June 4th, 2009 at 1:09 pm

While I understand your sentiment – I am not sure that sitting and not buying ebooks for a device you have made an investment is the way to go. There is a long path ahead for Google Editions and by the time you are ready to upgrade your Kindle, this world will have changed 20 more times… so keep buying and reading and let the market come to you.

[Reply]

Roger Sperberg
on Jun 5th, 2009
@ 8:09 am: 

I’m just wondering … What device would not have a browser based on webkit or gecko? (Or to which a port could not be made?)

So, disregarding cellphones with screens smaller than the iPhone (and possibly too-limited OSes), I’d expect Google Gears and Google Editions to run on any handheld device used for reading, even those like Cybook, Cool-er and Be Book, which lack not only 3G but also WiFi and Bluetooth.

The Kindle OS is Linux underneath and readily hacked, so people will definitely be reading Google Editions on a Kindle, even if non-officially.

The instantaneity of access when interest in a book is roused does indeed generate warm thoughts about the goodness of e-books, Kindle and Amazon. We always speak of Apple’s success in its interface and how it didn’t stop until it made it easy to buy, listen to and navigate your collection of music. Amazon’s device-to-store interface is not in the same class, but Kindle’s success rests chiefly in how minimal the effort is that one must make to buy a book. (Including, of course, the effort to overcome paying uncomfortably high prices; also tackled successfully by Apple.)

[Reply]

Google Enters the Ebook Market | Dear Author: Romance Novel Reviews, Industry News, and Commentary
on Jun 7th, 2009
@ 3:00 am: 

[...] or the life of the computer I used to authenticate the ebook reading software). Google stretches the concept of ownership of ebooks even thinner with its upcoming Google [...]

Cloud Publishing: O que o Google Faria se Fosse uma Editora? | PONTOLIT
on Jun 9th, 2009
@ 4:40 pm: 

[...] este ano, no mercado de venda de livros digitais. Com o lançamento do Google Editions (este é o nome previsto da iniciativa), é bem provável que tenhamos que repensar tanto o conceito de ebooks quanto o de [...]

Karen Carter
on Jun 21st, 2009
@ 8:16 pm: 

Evan, I learned a great deal from this post and link to it in a lengthy article on e-books. I’d appreciate it if (in your spare time, of course) you’d read E-Books: Where Literature and Technology Meet on The Know Something Project (http://www.knowsomethingproject.com) and let me know what you think of it. Thanks so much!

Karen Carter
Denver CO

[Reply]

Carmen
on Oct 23rd, 2009
@ 6:20 pm: 

Es ist eine Sache, ein Buch über einen Computer oder Laptop zu lesen, aber eine ganz andere Erfahrung Bücher zu lesen auf einem Kindle. Der logische nächste Schritt wird die Entwicklung der e-ink/e-book Geräte, die Google Gears und das Google-Content-Editionen. Ich würde mich nicht wundern, wenn Mitteilungen nicht zum Vorschein gekommen …

[Reply]

Bonjour, je m’appelle… « teXtes
on Feb 12th, 2010
@ 11:22 pm: 

[...] Il est prévu que les sites de leurs membres vont travailler en partenariat avec Google, dans le cadre du programme Google Editions, ce qui leur permettra de vendre des livres numériques “on the cloud“. [...]

Jeroen
on May 6th, 2009
@ 3:04 pm: 

You’re asking two things here:
1) The question is whether we can deliver immersive reading in a manner that is relevant to Generation On-Demand.
2) What will we need to do as an industry to make that happen?

You already gave the answer: put it in the “clouds”. This will automatically lead to a “usage fee” instead of a “buying fee”. For the consumer than it is important to know what they’re paying for. Is it a product I’m paying for or is it the usage of the content? And is the content mine? Can I resell it or lend it to a friend? No, why not? Next to changing the contract structures I think the transition to e-reading involves a lot of communication to the consumer about what is possible and what is not.

[Reply]

Jeff
on May 6th, 2009
@ 8:50 pm: 

Good analysis, though I think issues of reading need separating from issues of access.

Immersive reading might be slippery to define. Those of us who value long-form prose have always been in the minority throughout history. We just hate to confront that reality for fears of being called elitist. As far as “immersive reading” in digital media goes, everyone should look more towards documentary films than print as a content model though there’s obviously not much of a revenue model there. Intellectual property constraints will do more to limit creativity or new forms of “writing” in digital media than on reading and distribution.

I think you’re absolutely right in that the future is about on demand access to material. And that can be in the format of one’s preference (be it digital or print via print-on-demand or even traditional bookstores).

[Reply]