The iPad: Gateway Drug to Digital Learning?

In my last post, What’s Next in Digital Reading I explored my notion that there are three kinds of reading; extractive: immersive, and pedagogic. Extractive reading works in digital form as finding and extracting data and information is optimized by the power of digital. Immersive reading struggled to flourish in digital form until the e-ink screen went mainstream with the release of the Kindle. Pedagogic reading, the kind done when learning from a textbook, has yet to take hold as there hasn’t been a device and/or business model for delivering lesson-based reading that has gained any traction. However, this is all about to change dramatically because of the iPad. Continue reading “The iPad: Gateway Drug to Digital Learning?”

What’s Next in Digital Reading?

The history of digital reading in a fascinating one and I believe exploring its development arc helps predict the trends that may lie ahead. Thinking about what worked early on – meaning what was read in digital form – use cases where search, find, and quick read were the primary means of interacting with the content, such as encyclopedias and reference works, directories and other data driven compendia.

Continue reading “What’s Next in Digital Reading?”

The Powerlessness of Print Advertising

I recently had the pleasure of interviewing two of the most influential forces in publishing today: Cathie Black of Hearst and Jane Friedman of Open Road Integrated Media at the Publishing Business Expo. We spent an hour talking about the impact of digital on the book and magazine industries and both Cathie and Jane were immensely impressive. To open our session entitled Reinventing Today‘s Publishing Company, Cathie and Jane each spent 10 minutes in their opening remarks. Jane presented the 4-layered “cake” that is the structure of Open Road, and Cathie played a video and followed it up with an overview of the goal behind the massive effort that will roll out behind the campaign entitled “Magazines, The Power of Print.”

After she played the video Cathie said  “We don’t have a print problem in magazine publishing, we have an advertising problem.” I couldn’t agree more.

Continue reading “The Powerlessness of Print Advertising”

I’m Coming Back!

Watch this space in early March for my return to blogging.

I am taking suggestions here for topics you want to see me cover. I will be checking the comments section daily and take on all serious ideas.

See you all soon!

Reblog this post [with Zemanta]

Ceci n’est pas un ebook

It was perhaps the most significant news to break since the launch of the Kindle. Google rolled out its inevitable and longstanding plans to enter the digital content selling arena at BEA, which it has dubbed, Google Editions. Google Editions is cleverly named because it explains what it isn’t (ebooks), where you get it (Google), and, by putting the word Google together with an assumed possessive plural of “Editions,” there is an implied unique quality to these editions that is not found anywhere else. These are not ebooks, these are Google Editions. Continue reading “Ceci n’est pas un ebook”