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	<title>Black Plastic Glasses &#187; Time Inc</title>
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	<description>Musings on Publishing and life in the Digital Age by Evan Schnittman</description>
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		<title>The Powerlessness of Print Advertising</title>
		<link>http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/</link>
		<comments>http://www.blackplasticglasses.com/2010/03/15/powerlessness-advertising/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:03:06 +0000</pubDate>
		<dc:creator>Evan</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ann Moore]]></category>
		<category><![CDATA[Bob Carrigan]]></category>
		<category><![CDATA[Cathie Black]]></category>
		<category><![CDATA[Charles Townsend]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Digital Publishing]]></category>
		<category><![CDATA[econtent]]></category>
		<category><![CDATA[Evan Schnittman]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hearst]]></category>
		<category><![CDATA[Hearst Magazines]]></category>
		<category><![CDATA[IDG]]></category>
		<category><![CDATA[Jack Griffin]]></category>
		<category><![CDATA[Jane Friedman]]></category>
		<category><![CDATA[Jann Wenner]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Meredith]]></category>
		<category><![CDATA[Meredith National Media]]></category>
		<category><![CDATA[Open Road Integrated Media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Rolling Stone]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[Time Inc]]></category>

		<guid isPermaLink="false">http://www.blackplasticglasses.com/?p=415</guid>
		<description><![CDATA[I recently had the pleasure of interviewing two of the most influential forces in publishing today: Cathie Black of <a title="Hearst" href="http://www.hearst.com/" target="_blank">Hearst</a> and Jane Friedman of<a title="Open Road" href="http://www.openroadmedia.com/" target="_blank"> Open Road Integrated Media</a> at the <a href="http://bit.ly/bS2VCs" target="_blank">Publishing Business Expo</a>. We spent an hour talking about the impact of digital on the book and magazine industries and both Cathie and Jane were immensely impressive. To open our session entitled <em>Reinventing <span class="zem_slink">Today</span>'s Publishing Company</em>,<strong> </strong>Cathie and Jane each spent 10 minutes in their opening remarks. Jane presented the 4-layered “cake” that is the structure of Open Road, and Cathie played a video and followed it up with an overview of the goal behind the massive effort that will...]]></description>
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