Black Plastic Glasses » Trade Publishing

Amazon’s Newest BFF

Evan — Wed, 05 Jan 2011 13:18:40 +0000

Last week Amazon announced that the third generation Kindle became the best selling single product in their history! (http://bit.ly/dOL8AQ) Triangulating this news with an insider rumor insider claiming that Amazon sold over 8 million Kindle’s last year puts the Kindle in the same sales range as the iPad. One has to wonder what the reaction in Cupertino to this shocking bit of news. This is important for a few reasons; first it demonstrates that there isn’t just one company out there able to launch and sell an entertainment device. In fact, it demonstrates that there is an incredible appetite in the reading world for a single use device. Giving customers the right business model and device/platform...

The Finkler Answer

Evan — Tue, 26 Oct 2010 09:28:05 +0000

As many of you know, I made a move from academic to trade publishing over the summer. The transition has been fascinating, and I think the last 3 months have been the most exciting in my career as my role has shifted from strategic licensing at OUP to overseeing all sales and marketing at Bloomsbury. In my new job I have already participated in nearly every imaginable trade business scenario: retailer terms negotiations, international sales & distribution deals, book launches, author tours, agent negotiations, and even a Man Booker winner. Perhaps most interesting about my new role is that I am one...

Ebooks Don’t Cannibalize Print, People Do

Evan — Mon, 27 Sep 2010 16:37:50 +0000

Last week in The Bookseller, Philip Jones covered a seminar in the UK by Enders Analysis that presented data done as a part of a Nielsen BookScan report. The article led with the following statement.

“The growth in e-book sales in genres such as romance and science-fiction is leading to a cannibalisation in sales of printed books, according to Nielsen BookScan data.”

This led to the inevitable debate on the Read2.0 listserv (also known as the Brantley List for the devoted followers of Mike Shatzkin). While there was little illumination in the ensuing voluminous discussion, there was an overall consensus that ebooks were indeed cannibalizing print books. While I see the logic...

Pass the Gestalt, Please

Evan — Thu, 15 Jul 2010 11:08:24 +0000

In the past two weeks I have heard forcefully stated pronouncements by agent Andrew Wylie and chair of the Society of Authors, Tom Holland, regarding ebook royalty rates. A 50/50 share between author and publisher is the only possible outcome they can accept, citing the tired and somewhat old argument we have heard before:

The publisher has little or no incremental out of pocket cost to create ebooks, therefore the income should be split in the same manner as subsidiary rights, which is generally 50/50.

The average person would be hard pressed to disagree—certainly in this day and age the digital file created to make a print book cannot cost much to...

The iPad: Gateway Drug to Digital Learning?

Evan — Wed, 05 May 2010 10:46:40 +0000

In my last post, What's Next in Digital Reading I explored my notion that there are three kinds of reading; extractive: immersive, and pedagogic. Extractive reading works in digital form as finding and extracting data and information is optimized by the power of digital. Immersive reading struggled to flourish in digital form until the e-ink screen went mainstream with the release of the Kindle. Pedagogic reading, the kind done when learning from a textbook, has yet to take hold as there hasn’t been a device and/or business model for delivering lesson-based reading that has gained any traction. However, this is all about to change dramatically because of the iPad. The iPad has been the...

I’m Coming Back!

Evan — Thu, 18 Feb 2010 07:36:48 +0000

Watch this space in early March for my return to blogging. I am taking suggestions here for topics you want to see me cover. I will be checking the comments section daily and take on all serious ideas. See you all soon!

Quo Vadis, Amazon?

Evan — Mon, 03 Aug 2009 10:20:51 +0000

Reading Nicholson Baker's long piece in the August 3^rd New Yorker while on the beach last week, got me thinking about the role of Amazon in the future of print book publishing. Mr. Baker, a novelist, is coming to terms with his new Kindle - its benefits and as well as its drawbacks. While I don't get a few of his observations (especially his preference to read on the much smaller and much harder-on-the-eyes LCD screen of the iPhone), one comment made about the Kindle struck me as particularly eye opening.

“If I looked up a particular writer on Amazon—Mary Higgins Clark, say—and then reached the page for her knuckle-gnawer of a novel “Moonlight Becomes You,” the top...

Demand Pricing for Ebooks

Evan — Mon, 20 Jul 2009 10:18:25 +0000

A stir was created recently when Sourcebooks announced the delay of the ebook version of a brand new title for fear of cannibalizing print sales. CEO Dominique Raccah said, "Hardcover books have an audience, and we shouldn't cannibalize it," adding, "It doesn't make sense for a new book to be valued at $9.99." Is Dominique Raccah making a smart decision? There are a lot of factors to consider. Amazon has claims that sales of ebooks are 35% of the same print titles on Amazon.com. If the hardcover is priced at $25 and the ebook $10, then one can see Dominique’s point quite clearly – delaying the ebook version could mean that demand for 35% of the...

Nuthin’ but Net

Evan — Thu, 18 Jun 2009 12:07:21 +0000

One of the truly inspiring thing about ebooks is that they offer endless opportunity to iterate and morph selling and access models. Technology drives change and innovation, which in turn allows for all kinds of new and interesting features. All kinds of selling and access models are floating around out there, some that allow extension of purchase rights beyond a single user. There are models that offer no specific items to download and hold on any device, models that offer real-time content updates, models that offer print plus ebooks, ebooks plus TTS audio, subscriptions to ebooks, and on and on and on. Innovation is not exactly something the book-publishing world is known for, so ebooks are a breath of fresh air...

Best of…

Evan — Thu, 11 Jun 2009 12:31:28 +0000

While I am finishing up the next piece for this blog, I thought it might be a good time to do a "best of my blogging" redux. By a "good time" I of course mean "I am not ready to post again and shouldn't go more than 7 days between posts." That said, I hope you enjoy some of the fruits of past labors: The following are what I consider the top 5 posts I have done on BlackPlastcGlass and OUPblog.

Number 5, on my list of top posts, was done for OUP's OUPblog: Do I Believe In Ebooks? Part one and Part Two . This series posited that the key to the ebook reader device market will...