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	<title>Black Plastic Glasses &#187; Wal-Mart</title>
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	<description>Musings on Publishing and life in the Digital Age by Evan Schnittman</description>
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		<title>Demand Pricing for Ebooks</title>
		<link>http://www.blackplasticglasses.com/2009/07/20/demand-pricing-for-ebooks/</link>
		<comments>http://www.blackplasticglasses.com/2009/07/20/demand-pricing-for-ebooks/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 10:18:25 +0000</pubDate>
		<dc:creator>Evan</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Baker & Taylor]]></category>
		<category><![CDATA[Barnes & Noble]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Costco]]></category>
		<category><![CDATA[Digital Publishing]]></category>
		<category><![CDATA[Dominique Raccah]]></category>
		<category><![CDATA[E-book]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[Fictionwise]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Music Industry]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Sony Reader]]></category>
		<category><![CDATA[Trade Publishing]]></category>
		<category><![CDATA[Wal-Mart]]></category>
		<category><![CDATA[Waterstones]]></category>

		<guid isPermaLink="false">http://www.blackplasticglasses.com/?p=350</guid>
		<description><![CDATA[A stir was created recently when Sourcebooks announced the delay of the ebook version of a brand new title for fear of cannibalizing print sales. CEO Dominique Raccah said, "Hardcover books have an audience, and we shouldn't cannibalize it," adding, "It doesn't make sense for a new book to be valued at $9.99."  <!--more-->

Is Dominique Raccah making a smart decision?  There are a lot of factors to consider. Amazon has claims that sales of ebooks are 35% of the same print titles on <a class="zem_slink" title="Amazon" rel="homepage" href="http://amazon.com/">Amazon.com</a>.  If the hardcover is priced at $25 and the ebook $10, then one can see Dominique’s point quite clearly – delaying the ebook version could mean that demand for 35% of the...]]></description>
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